Josiah Spode I was not only an accomplished marketer before the “But Wait…” catch phrase made hacks into millionaires, he was also an inventor before “Plastics Made It Possible.” Before China had low-cost dubious labor, Josiah Spode I had an innovation.
Being accomplished happens through applying significant effort. It’s not just doing something for more hours a day. The investment for being accomplished starts with planning the work, and moves on the working the plan.
Josiah Spode II ran the factory while his dad took orders from all over Europe. The factory couldn’t make the stuff fast enough. Protected by Royal Warrants, the Spodes were the sole producer of a product that was distinctly European and was infused into the culture.
Cause and effect, the ubiquitous factor.
The East India Company cut off imports from China in 1799 after 6 years in decline. Perhaps to add insult to injury, the name of the culpable product was China.
Josiah Spode I discovered that Bone Ash gave porcelain the translucent and rigid properties of what was only coming out of China. He broke a trade secret, under-cut the competition, and leveraged the brand to hock his ‘English China.’
Spode started a war.